New Post

Are your biases preventing you from reading this brief message? 

You know, the ones aimed at convincing you that what you’re currently doing is working, will work, or works enough—because it’s where you’ve invested time and effort? It’s generated experiences (results) both good and bad? 

Think about something you're deeply familiar with—a favorite snack, a go-to restaurant, or even a trusted running shoe. Now, imagine an expert trying to convince you to switch to something "better." 

How do you respond?

If you’re open to a recommendation you’ll listen—the same as your prospect will do when you pitch a solution. 

But if you’re like most people, your answer is a polite "Thanks, but no thanks." You're not even open to debate.

Why? 

Because you’ve created memories in that restaurant, you’ve had experiences (wins and loses) with that shoe, and the snack has offered you comfort time and again. 

As humans we get attached to things that we invest time, effort, and money into. We then create biases to protect those experiences. 

👉 Put differently, we are really good at overestimating the value of what we currently do and who we do it with and underestimating what we could gain by doing something different. 

🚨 And today’s sales approaches are not equipped to help you help your prospects through it. 

The idea that competency is what drives people to change is wrong, plain and simple. 

How many times have you had the answers to your prospect’s issues (test), and the prospect still chose to do nothing? 

“Nothing” is often the intersection between your prospects’ biases and your inability to help them think differently and more objectively. 

This first webinar will cause you some discomfort and frustration as you learn why sales fails and how to avoid “nothing.”

We'll explore:

• Why leading with your expertise undermines trust

• How you're unknowingly empowering prospects to disqualify you

• The real reason you're at the mercy of their budgets

👉 It's time to stop selling and start helping your prospect break the bonds of biases that hold them back from change.

Only a few spaces left. 

Looking forward to seeing you there,

Dan

What if I told you that one of the keys to your success is hidden in the words you probably dread hearing: "Can I give you some feedback?"

Those six words may send an anxious chill down your spine, raise your defenses, and make your mind race.

But it's your mindset surrounding that feedback that predicts your success.

In this episode of Breaking Sales, Pam and I challenge the way professionals respond to feedback. We're diving deep into why most people run from criticism while the top 1% of performers proactively seek it out.

You'll discover how your instinctive reaction to feedback might be sabotaging your career, why you're probably not as self-aware as you think, and how to transform criticism from a threat into your secret weapon for growth.

👉 Maybe it's time to stop running from feedback and start running toward it.

Listen to episode #143: Tough Questions Build Trust. Link to episode above!