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Let's face it: the world of sales coaching is overcrowded with quick-fix solutions and surface-level advice.
But after nearly two decades in the trenches, we've learned that true success in sales comes from a deeper understanding of human psychology—particularly when it comes to trust.
That's why we're breaking our usual silence to bring you something special. On October 8th, we're kicking off a webinar series that will challenge everything you think you know about building trust in sales.
Here's what we'll unpack in our second session:
Why being the expert in the room is rarely enough
The crucial difference between being liked and being trusted
How to adjust your approach for different levels of commitment
How objectivity has become the currency of trust
This isn't your typical "rah-rah" motivational seminar. We're diving deep into the psychological principles that drive decision-making and trust-building in high-stakes sales situations.
Why now? Because in a world where anyone with a LinkedIn profile can call themselves a "sales guru," we believe it's time to elevate the sales profession.
This isn’t your boss’s value- and solution-based selling.
We're not interested in adding to the noise—we're here to cut through it.
If you're tired of playing small and want to start closing the deals that have been just out of reach, this webinar will help you get on track.
Fair warning: spots are limited. We're looking for serious professionals who are ready to challenge their assumptions and put in the work to see real results.
Ready to disrupt your sales game? Reserve your spot now:
Have you ever felt a rush of excitement when a prospect says something positive about your sales conversation? That moment when you are sure you have it in the bag?
Not so fast.
In this episode, Dan and Pam explore a dangerous pitfall in sales - the temptation to hear what you want to believe, not what your prospect is actually saying. They’ll dive into why labeling interactions as "good" or "bad" can sabotage your efforts, and how to stay objective even when things feel optimistic. You'll learn why "buying signals" might not mean what you think they do, and how to keep pushing for deeper understanding instead of settling for surface-level positivity. Dan and Pam break down real examples of sales conversations gone wrong, and give you strategies to avoid the same mistakes. Prepare to challenge your assumptions, and learn how to avoid disappointment by listening with more curiosity.