The 180 Project: Disrupting Conversations

Incremental Progress is the Path

Does Your Expertise Help or Hinder?

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The Danger of “Good” In Sales

Exploring how labeling what we hear influences our interactions and outcomes.

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Lappin180 2024 Webinar Series: Disrupting Conversations and Your Prospect's Budget

Breaking the Patterns That Hold Us Back

Mental templating, a term rooted in cognitive psychology, refers to our brain's tendency to create and use patterns based on past experiences.

What Do You Tolerate?

Setting clear boundaries around what you will and won't accept in a sales conversation isn't just okay—it's essential for your success and sanity.

The Power of Asking Uncomfortable Questions

The worst piece of advice I’ve ever heard: “Don’t ever ask a question you don’t know the answer to.”

Eliminate Conversation Agitation

Have you ever caught yourself reacting before you even had time to think?

It’s Time for a Reality Check

Debunking the myth of sales effectiveness. Hint: It's about engaging and helping the 80% of unqualified leads to objectively assess if change is warranted.

Have Conviction in Your Role and Responsibilities

Conviction is when the strength of our intent far outweighs any insecurity or uncertainty we feel regarding our actions, choices, or what we say.